Category Archives: Adaptive Avenue

Welcome to the world’s smallest IKEA store: Just 300px wide and holds 2,000 products


When you think of IKEA, you probably picture a giant blue and yellow warehouse. IKEA is one of the largest retailers in the world, but its new advertising campaign has seen it focus on becoming as small as possible. IKEA designed and built an entire store that is contained in a 300 x 250 pixel display ad. It has placed the ad on Web properties and community sites, allowing viewers to browse by department and choose any of the 2,000 products that it displays.

IKEA positions its display ad as a tool to help customers browse and select the products that interest them, directing them to the main IKEA site to actually purchase their selections. Its true beauty lies in its ability to be placed on any Web site that allows advertisers to place an ad, meaning that IKEA’s smallest store can appear on literally millions of Web sites around the world.

Adaptive Avenue used its proprietary platform to build a display ad for Best Buy in 2008 that held 200,000 products.

Adaptive Avenue @ St. Paul Pioneer Press: “Giving Web Users More Control Over Ads”

The online version authored by Nicole Garrison-Sprenger ran as the “Entrepreneurs” feature with the title, “Giving Web Users More Control Over Ads”.

The offline version authored by Nicole Garrison-Sprenger ran as the “Entrepreneurs” feature with the title, “I Want My Web Easy”. It included two photos plus the following byline: “A St. Paul entrepreneur has developed technology that gives Web users more control over ads they see and lets them kick back and enjoy the show.”

Adaptive Avenue @ Best Buy (Remix)

Exercising the unique advantages of Remix…

We built the following suite of Best Buy ad units using ‘Remix‘, Best Buy’s application programming interface (API). An API is a publicly-available view of Best Buy’s vast product catalog.

These ad units are designed to leverage Remix-specific product attributes — attributes that are not available in Best Buy’s product feed for Commission Junction. We used a range of attributes to filter the product catalog by various dimensions and actively promote various product sets / catalog views. Once conceived, we built each ad unit in minutes — without custom development or technical intervention. We simply varied the Remix query that is attached to our presentation layer for each ad unit.We emphasized the following product attributes / promotional dimensions for this suite of ad units.-  Sales Rank –  Release Date –  Nationally Featured –  On Sale –  Free Shipping –  Customer Review AverageImagine the possibilities… many other variations are possible!

Adaptive Avenue @ Minnov8 / TECHdotMN: “Next-Generation Ad Technology”

Adaptive Avenue was recognized by Jeff Pesek in the MN innovation / startup media for its innovative response to the current challenges of the lucrative, yet embattled online advertising space. We’re getting traction in the retail e-commerce segment with our high-performance, low-overhead solution that differentiates us significantly from the competition. Our performance-based model that integrates seamlessly with existing distribution systems is particularly attractive among high-volume internet retailers.

Adaptive Avenue @ Best Buy (Commission Junction)

We created this Best Buy ad unit featuring ‘digital cameras’ in minutes — without programming — using Best Buy’s product feed for Commission Junction. The ad unit includes Best Buy’s entire inventory of digital cameras — approximately 200 products. The service is updated on a daily basis. It could easily be updated on an hourly basis or even more frequently.

This ad unit will provide Best Buy affiliates with a multi-product alternative to more primitive single-product and brand-level ad units. According to a study by Commission Junction, product links are in high demand by Web publishers because they increase conversion rates by 2x, on average, relative to brand links.

We’re prototyping a similar ad unit using ‘Remix’, Best Buy’s open API. Remix will provide even more flexibility than Best Buy’s product feed for Commission Junction.

Adaptive Avenue Earns Second Patent for Web Presentation

Adaptive Avenue was awarded U.S. patent #7,428,707 for its “Customizable Web Site Access System and Method Therefor”.

Adaptive Avenue – Patent Portfolio

Adaptive Avenue Named Semi-Finalist in 2007 Minnesota Cup Business Plan Competition

An elite panel of judges recognized Adaptive Avenue’s unique technology, value proposition, and path to market.

Recap of 2007 Minnesota Cup

Adaptive Avenue Earns First Patent for Web Presentation

Adaptive Avenue was awarded U.S. patent #7,171,629 for its “Customizable Web Site Access System and Method Therefor”.

Adaptive Avenue – Patent Portfolio

Adaptive Avenue Gains Engelbart Endorsement

Content Granularity Meets Dynamic Browser
Adaptive Avenue today announced the endorsement of Adaptive StudioTM by Doug Engelbart. The principals of Adaptive Avenue gathered with Engelbart (computing pioneer; inventor of the interactive user interface and associated pointing device; developer of the first operational hypertext system; director of the Internet’s first Network Information Center) at his Atherton, CA enclave in August 2003 and again in November 2003 for a series of ‘whiteboard sessions’ to consider the future of content management and Web viewing. As a result of those sessions, Engelbart offered the following perspective on the emerging landscape and the relevance of Adaptive Studio.

“Web viewing methods need to co-evolve with content modularity in order for the Web to become more useful and adapt to various user needs. Adaptive Studio is a unique platform that serves increasingly modular content in more flexible ways.”

“The dialogue was a significant reality check for us,” remarked Marcelo Hoffmann, a senior industry analyst at Stanford Research Institute, an expert in knowledge management and interactive learning environments, and a director of Adaptive Avenue. “It validated that we’re steering a proper course toward improving the usability and accessibility of the Web. Doug has historically been both an iconoclast and a standard-setter in the realm of human interface design, and his judgment and insight are invaluable to us.”

Adaptive Avenue is setting its sights on seamless integration with content management systems. By integrating with a range of content management systems, Adaptive Studio will support the trend toward semantic structure and more granular content. “The early Web was limited by hierarchical structure,” explained David Quimby, founder and CEO of Adaptive Avenue. “The current Web is limited by the static browser. Dynamic transport and semantic organization are inherently symbiotic. Object handlers like Adaptive Studio, as content drivers, will enable increased content modularity and a more adaptive user experience.” Adaptive Avenue positions its Web-acceleration platform as a ‘hyperbrowser’ or ‘performer’ (vs. browser or player). Adaptive Studio doesn’t author, store, or organize content–it simply serves it to the Web browser in static or dynamic sequences. “Time, not space, is the primary dimension of our content-management model,” continued Hoffmann. “Our time-oriented approach is the singular aspect that radically differentiates our service and defines the category that we’re establishing.”

The Engelbart testimonial validates the gap between the need for more modular content and the capabilities of current viewing environments… and it sets the stage for Adaptive Studio’s positioning as a transport layer to bridge that gap. With the emergence of Adaptive Studio and similar presentation engines, Web viewers can expect an increasing range of viewing options between animation and streaming media (at the high end) and static, point-and-click navigation (at the low end).

More Information on Doug Engelbart
Doug Engelbart: Father of the Mouse
Douglas Engelbart : The Mother of All Demos (video)
The History of the Computer Mouse and the Prototype for Windows
Doug Engelbart Institute
Douglas Engelbart-Wikipedia

Adaptive Avenue @ KCCO – AM “Business Focus”

Rita Maloney interviewed Adaptive Avenue founder and CEO David Quimby as he shared his unique approach to Web presentation and discussed the challenges of commercializing disruptive innovations.

David Quimby @ KCCO – AM