Innovative Technology in Display Advertising
Adaptive Avenue is a high-performance display ad format with unique capabilities for engaging consumers, improving conversion, and gaining consumer insight.
Advertiser-defined and viewer-controlled display format improves the transparency and visibility of deep Web content with more flexibility and less overhead than animation and streaming media. The unique in-frame filtering capability enables direct access to information without expanding the display area or redirecting the viewer.
A non-technical curator built each application in 1-2 hours using our proprietary composition interface, without custom development or technical intervention.
- Database-driven content, providing accurate, real-time information
- Customized by viewer, resulting in more relevant ads
- Generated with a simple Web form, making ad creation fast and easy
- Deployed on any Web site using a single line of code
- Integrated with standard Web analytics applications
Adaptive Avenue is endorsed by Doug Engelbart – inventor of the computer mouse and developer of the first operational hypertext system.
“Web viewing methods need to co-evolve with content modularity in order for the Web to become more useful and adapt to various user needs. Adaptive Studio is a unique platform that serves increasingly modular content in more flexible ways.”
Adaptive Avenue is featured in XML Journal.