When you think of IKEA, you probably picture a giant blue and yellow warehouse. IKEA is one of the largest retailers in the world, but its new advertising campaign has seen it focus on becoming as small as possible. IKEA designed and built an entire store that is contained in a 300 x 250 pixel display ad. It has placed the ad on Web properties and community sites, allowing viewers to browse by department and choose any of the 2,000 products that it displays.
IKEA positions its display ad as a tool to help customers browse and select the products that interest them, directing them to the main IKEA site to actually purchase their selections. Its true beauty lies in its ability to be placed on any Web site that allows advertisers to place an ad, meaning that IKEA’s smallest store can appear on literally millions of Web sites around the world.
Adaptive Avenue used its proprietary platform to build a display ad for Best Buy in 2008 that held 200,000 products.