Adaptive Avenue @ Best Buy (Commission Junction)

We created this Best Buy ad unit featuring ‘digital cameras’ in minutes — without programming — using Best Buy’s product feed for Commission Junction. The ad unit includes Best Buy’s entire inventory of digital cameras — approximately 200 products. The service is updated on a daily basis. It could easily be updated on an hourly basis or even more frequently.

This ad unit will provide Best Buy affiliates with a multi-product alternative to more primitive single-product and brand-level ad units. According to a study by Commission Junction, product links are in high demand by Web publishers because they increase conversion rates by 2x, on average, relative to brand links.

We’re prototyping a similar ad unit using ‘Remix’, Best Buy’s open API. Remix will provide even more flexibility than Best Buy’s product feed for Commission Junction.

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