Adaptive Avenue

A remote micro-site delivering improved performance through full interactivity within the ad unit

adaptiveavenue — Mon, 21 Dec 2009 19:02:59 +0000

Adaptive Avenue’s unique ad format provides complete site inventory dynamically within the ad unit, with full user control, yielding increased brand engagement, lead quality, and conversion.

Adaptive Avenue @ St. Paul Pioneer Press: “Giving Web Users More Control Over Ads”

adaptiveavenue — Mon, 30 Nov 2009 04:02:44 +0000

The online version ran with the title, “Giving Web Users More Control Over Ads”.

The offline version ran with the title, “I Want My Web Easy”. It included two photos plus the following byline: “A St. Paul entrepreneur has developed technology that gives Web users more control over ads they see and lets them kick back and enjoy the show.”

Adaptive Avenue @ Best Buy (Remix)

adaptiveavenue — Thu, 29 Oct 2009 18:45:49 +0000

Exercising the unique advantages of Remix…

We built the following suite of Best Buy ad units using ‘Remix‘, Best Buy’s application programming interface (API). An API is a publicly-available view of Best Buy’s vast product catalog.

These ad units are designed to leverage Remix-specific product attributes — attributes that are not available in Best Buy’s product feed for Commission Junction. We used a range of attributes to filter the product catalog by various dimensions and actively promote various product sets / catalog views. Once conceived, we built each ad unit in minutes — without custom development or technical intervention. We simply varied the Remix query that is attached to our presentation layer for each ad unit.

We emphasized the following product attributes / promotional dimensions for this suite of ad units.

- Sales Rank
- Release Date
- Nationally Featured
- On Sale
- Free Shipping
- Customer Review Average

Imagine the possibilities… many other variations are possible!

Adaptive Avenue @ Minnov8 / TECHdotMN: “Next-Generation Ad Technology”

adaptiveavenue — Tue, 13 Oct 2009 23:42:39 +0000

Adaptive Avenue was recognized by the MN innovation / startup media for our innovative response to the current challenges of the lucrative, yet embattled online advertising space. We’re getting traction in the retail e-commerce segment with our high-performance, low-overhead solution that differentiates us significantly from the competition. Particularly attractive among high-volume internet retailers is our performance-based model that integrates seamlessly with existing distribution systems.

Adaptive Avenue @ Best Buy (Commission Junction)

adaptiveavenue — Wed, 30 Sep 2009 04:45:17 +0000

We created this Best Buy ad unit featuring ‘digital cameras’ in minutes — without programming — using Best Buy’s product feed for Commission Junction. The ad unit includes Best Buy’s entire inventory of digital cameras — approximately 200 products. The service is updated on a daily basis. It could easily be updated on an hourly basis or even more frequently.

This ad unit will provide Best Buy affiliates with a multi-product alternative to more primitive single-product and brand-level ad units. According to a study by Commission Junction, product links are in high demand by Web publishers because they increase conversion rates by 2x, on average, relative to brand links.

We’re prototyping a similar ad unit using ‘Remix’, Best Buy’s open API. Remix will provide even more flexibility than Best Buy’s product feed for Commission Junction.